Nancy Bocken's work on innovative sustainable and circular business models was spotlighted in the Swiss business newspaper "Handelszeitung" in a special section on the "Green Economy".
Nancy Bocken's work on innovative sustainable and circular business models was spotlighted in the Swiss business newspaper "Handelszeitung" in a special section on the "Green Economy".
Typical sustainable business models ranging from resource-efficiency driven business models to sufficiency driven business models were highlighted as potential competitive business models in the Green Economy.
Please find the newspaper article (in German) here.
You can find more about the sustainable business model archetypes in the original journal article and here in a later study on the adoption of sustainable business models by large multinationals.
