Professors Nancy Bocken & Kunio Shirahada publish a new study titled: "Circular business models in Japan: Analysis of circular business transformation through an institutional approach". This new study published in the Sustainable Production and Consumption journal adopts a circular business institutionalisation perspective to investigate how circular business models emerged in Japan. Bridging theory on institutional work, which is about the active role in organisations trying to change institutions, and "ecologies of business models" focused on how business models co-evolve, the work gives new insights on how circular business models emerge. The study also coins the concept of "collective institutional work", reflecting the stakeholder engaged approach in Japan.
The study is freely available through open access here.
