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A book chapter on experimentation within multinational firms, based on interviews with Philips & H&M by Nancy Bocken was published recently.
A recent book chapter by Prof. Nancy Bocken was accepted in the upcoming edited book "Circular Economy - Challenges and Opportunities for Ethical and Sustainable Business". The chapter draws reflections from empirical case analysis via interviews with Philips and H&M, to map the process of business model experimentation in multinational firms.
The accepted open access book chapter can be viewed here.
