New Circular X contribution to Business Insider (in Dutch) on "Why subscriptions are the business model of the future"
Nancy Bocken's contribution to a Dutch Podcast on the 'World in 2023' is referenced in a new Business Insider (Dutch) article on "Why subscriptions are the business model of the future".
The article talks about how circular economy is the future and more and more often we will be considering buying a service rather than a product. The product will remain in ownership of the company, who can look after product longevity, provide warrantees, upgrades, and any necessary repairs. Subscription and leasing are just two examples of such business models.
Read the full article here.